BMW Going on the Offensive
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR065 |
Electronic Format: Rs.
400;
Courier (within India):Rs. 25 Extra
ThemesCorporate Restructuring |
| Case Length |
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13 Pages |
| Period |
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2003 |
| Organization |
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BMW |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Germany |
| Industry |
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Automobile |
Abstract:
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The case examines the growth of BMW, a business conglomerate based in Germany, into one of the leading automobile producers in the world by the 1990s. It critically examines the circumstances that led to the acquisition of the Rover Group by BMW and discusses the problems that surfaced after the acquisition. The case discusses the restructuring initiatives taken by BMW after the sale of Rover - particularly the product offensive strategy adopted by the company. It examines the results of the restructuring and discusses the future of BMW in the light of competition in the premium segment of the automobile industry and potential roadblocks caused by its strategies.
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Issues:
» Trends in the premium segment of global automobile market
Contents:
Keywords:
Case, BMW, conglomerate, Germany, automobile producer,1990, acquisition, Rover Group, restructuring, sale, Rover, offensive strategy, results, restructuring, BMW, premium segment, automobile industry, roadblocks, strategies.
BMW Going on the Offensive
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